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Embedded Video: Using Commercials to Demonstrate Boolean Search Logic

July 22, 2013

When designing library research skills instruction, I attempt to incorporate popular culture into the sessions to increase student motivation and learning. I use various memes, presentation software, and videos.

After seeing a commercial on TV that utilized Boolean operator words (AND, OR, NOT), I found it on youtube. It is a commercial for the Ford Escape and highlights the difference between AND and OR when determining if something is “good”. It ends by saying “AND is better”.

I often have difficulty explaining Boolean search logic and why it is important to use when creating search strategy and nested searches using AND, OR, and NOT. This humorous take on Boolean logic, even though it is unintentional could be a fun way to improve instruction on this topic.

Additionally, after viewing it, I can ask students to critique the video and determine what is “wrong” with the commercial’s understanding of Boolean logic. For example, OR means that either keyword (either/or) can be in the document to end up on the results list. The commercial instead portrays OR as excluding one of the options rather than including either one.

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One Comment
  1. Heya i’m for the first time here. I came across this board and
    I to find It really helpful & it helped me out much.
    I’m hoping to present something back and help others such as you helped me.

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